Importance of Building a Brand for Kellogg Essay

Importance of Building a Brand for Kellogg - Essay Example In the Kellogg’s Case Study, an extensive evaluation of the brand building Kellogg is carried out. It deals with the question whether Kellogg is able to sustain its product lifecycle which is of great significance. Whilst building a brand for a product, it is equally important to consider whether it is possible to capture the market and profitability. For this, it is necessary to implement appropriate major strategic matters related to marketing. Kellogg’s All Bran Brand has been a leading brand in the fiber sector of the cereal market for a long period of time. Kellogg, a leading company in the global market, produces cereal products and other food items like snacks, pastries, cookies etc. One of the main features of Kellogg’s products is that the company offers goods marked for taste and quality. Among its number of brands, All-Bran brand of Kellogg Company holds a considerable position in the market avenues. This is mainly for the reason that the brand offers more nutritious products than the other brands. An effective implementation of both financing and marketing sectors is decisive for this brand building of All-Bran banner. In addition to this, it also requires consumer perception of the changes made by Kellogg Company. The brand image of Kellogg’s All-Bran is outstanding as compared to other high fiber brands made by Kellogg. So, in order to attain an overall development of all brands, Kellogg gas decided to merge all other brands with the master brand of Kellogg Company. As we take in to account the running style of the Kellogg Company, we find that it is necessary to evaluate the product life cycle of All-Bran product in order to improve its existing strategic plans. Effective implementation of marketing strategies is essential in the accomplishment of goals set by the entity. The success of any product and its marketing is highly related to its brand image. â€Å"Consumers very often do not use explicit, concrete, rational factors to evaluate products, and thus their motivation to purchase is not always easy to articulate.†Ã‚